Copywriter & Content Producer

takealot.com, South Africa's leading online retailer, is looking for a highly talented Copywriter and Content Producer to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Content Production Manager

Purpose of the role:

The role requires an exceptional writer, storyteller, and content producer — someone who can craft sharp, impactful copy while conceptually shaping and producing engaging video, audio, and visual content. 
They will be responsible for communicating the voice, tone, and creative consistency of Takealot while producing content that drives measurable engagement, talkability, and conversion.

Your responsibilities will include:

Social Video Content:
Plan, shoot, and edit high-volume short-form content (Reels, TikToks) alongside audio and visual assets, managing concept through to execution while ensuring alignment with Takealot’s Marketing and Content Strategy.

Copywriting Excellence:
Write and adapt compelling copy for a range of channels, ensuring clarity, emotional resonance, and on-brand storytelling.

Creative Concept Development:
Collaborate with Marketing teams to ideate and execute strong creative concepts that bring on-brand campaigns to life.

Research & Insights:
Stay on the pulse of South African social media trends, audience behaviour, and competitor activity to strengthen creative outputs and keep content relevant and talk-worthy.

Performance & Optimisation:
Measure, analyse, and report on content performance to refine tone, messaging, and creative direction — ensuring future content is data-led and impactful.

Collaboration & Brief Management:
Understand and respond to creative and marketing briefs to effectively plan and brief collaborators.

Qualification & Experience:

• Bachelor’s Degree or equivalent qualification in communications, copywriting, English language or related degree
• A minimum of 2-3 years working in eCommerce/E-learning//content production and/or related digital communications
• Top-of-the-class content creation, communication and conceptual copywriting skills
• Razor-sharp and lightning-quick proof-reading accuracy with an obsessive eye for detail
• Ability to create different types of content consistently depending on its purpose
• Capability to present creative ideas succinctly (written & verbal)
• A grounding in Marketing and Communication principles
• Highly organised and efficient, can work towards and meet tight deadlines
• Creatively minded with an ability to craft numerous campaigns across multiple departments
• Results-oriented with a can-do attitude
• High energy with a thirst for knowledge and willingness to learn
• A passion for delivering outstanding customer experiences
• Ability to work in a fast-paced environment
• Experience in writing for online, blogging & social media (advantageous)
• Experience in creating content for Marketplace platforms (advantageous)
• Bi-lingual in English / Afrikaans (advantageous)

Attributes Required:

• Highly organised with meticulous attention to detail and a well-structured thought process
• Ability to multi-task and to meet tight deadlines
• Very strong interpersonal skills and experience in marshalling cross-departmental resources towards daily goals and objectives

The Environment: 

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa. 
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve. 
• We are short on ego and high on output. 
• We are doers and not only thinkers, its all in the execution after all. 
• We love what we do and what we are creating.
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking. 

If you meet the above you are an Extraordinary Mind so come and join us! 

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply.

View all current vacancies at takealot.com →

1. Read the full job description and requirements on this page carefully before applying — tailor your application to what the employer actually asks for.
2. Update your CV and save it as a PDF. Make sure your contact details, most recent experience and qualifications are easy to find.
3. Click the apply button on this page to complete your application on takealot.com's own careers site. The employer manages the shortlisting process directly.
4. Have certified copies of your ID and qualifications ready. Many South African employers request them once you are shortlisted.
5. Applications close on 19 August 2026. Submit well before the deadline — late applications are normally not considered.
6. Keep a record of what you submitted and when. If you have not heard back within a few weeks of the closing date, it is acceptable to follow up politely.

If takealot.com shortlists you for the Copywriter & Content Producer position, preparation makes the difference. Work through these steps:

• Research takealot.com before the interview — look for their official website, social profiles and any recent news. Interviewers expect you to know why you want to work there specifically.
• Go through the job description above and prepare a specific example from your own experience for each of the main duties. Most interview questions will be drawn from what the advert emphasises.
• Structure your answers with the STAR method — Situation, Task, Action, Result. Concrete stories with measurable outcomes are far stronger than general claims about your abilities.
• Prepare two or three thoughtful questions to ask the panel — about the team, how success is measured in the role, or growth opportunities. It signals genuine interest.
• Plan your logistics early. Confirm whether the interview is in person in Cape Town or online, and arrive or log in at least ten minutes early.